Gillian Morris

Transcreation (or creative translation) focuses on the meaning rather than the words.

Creative copy rarely survives a word-for-word translation:

• What was once a snappy French slogan no longer fits the design.
• The translated English script ends up being far too long for the timeframe.
• Your original French copy nailed the tone, but the direct English translation sounds stiff or overly formal.
• No one gets the joke, because your English-speaking audience has a different sense of humour.
• Your clever wordplay disappears in translation.
• Your cultural nuances lose their meaning in a different market.
  

What you need

Sometimes the source isn’t built for the target language. With my French-to-English transcreation service, I skip the blueprint and rebuild your copy from scratch.

That means preserving your brand voice, tone and emotional impact while adapting the language, humour, cultural references and even structure where needed.

The result feels natural, culturally relevant and, most importantly, as if it was written for your audience from the start.

Need a precision landing for your creative French copy? Let’s make sure nothing gets lost en route.